As a group we have had to decide how we was going to link our film to the movie poster and magazine review. Throughout All three products there needed to be a common theme throughout.
Firstly, we decided to link the film and the film poster through colour. In the titles of our film the word Hell is written in red. This was so there was a contrast between the white text and the red text. There are also certain connotations of the colour red; Danger, Blood, Hell. This linked well with the religious theme of our film. We decided to do the same on our movie poster. The movie poster will be used as a marketing technique and so with the colour red it will draw our target audiences attention and hopefully they will associate the colours and religious wording to uncover the theme of our film. On the movie poster we also used a biblical typography to exemplify the theme further. To further link the film poster and the film itself, we have used the same font on the film poster and on the film title, as seen below.
Secondly, we wanted to highlight the theme of mistaken or unknown identity. To do this we manipulated the light within the film to silhouette the female protagonist. This enabled us to outline the weapon she was using to protect herself with. We used this idea in our movie poster. This time she is silhouetted in the church window praying. This could mislead the audience, as she is in the church asking for forgiveness off her father and God which is good/Heaven/forgiveness - white, but is silhouetted/black - Hell/evil/sinful. We have also used the same text on our movie poster and the film titles in the film itself. This specifically links the film and poster together. Although the silhouette is different, they are both of the same character.
We used a specific prop within our film to exemplify the theme, a crucifix. This was used to show that perhaps the females family were religious and that by having the crucifix she will always be reminded of what she had done, but to also tell her to follow God and not to sin anymore. We have a close up of this crucifix within our film and decided to once again replicate this on our poster. This links the film to the poster as the topic of the poster is the crucifix, although the main focus is the shape of the cross, with the chain in the background of the poster.
One of the main locations used in our film is a church, this exemplifies the religious theme directly. We thought this may be a good location to incorporate within our film poster. We took the top off the crucifix and replaced the belfry of the church tower and window to show the setting of the film. This was done to intrigue our target audience as the use of unknown identity will market the type of film.
The use of a tagline is used in both the film poster and also the magazine review. However the purpose of these are different. The magazine review tagline is a convention of empire magazine and we have tried to imitate this in our magazine review. The tagline is something to do with the image used in the review and does not reveal too much about the film. However the tagline used on a film poster is to promote the film and to also reflect the the theme /setting used in the film. It is not conventional to use a tagline within the film itself.
The blue text below the film title is the tagline for the magazine review. Although the positioning of this tagline is similar to the one in the film poster as that to is placed below the film title. As you can also see, the font used is not the same, this is however, because the font used in the magazine review is apart of our house style and the font on the film poster links in with the film.
Finally, the film and the magazine review are linked as the magazine review uses a still from the film to promote this film. This image is not one that gives it all away but to used to entice the audience into wanting to watch the film. Here is the still from the film, and then the film review using this image.
Above are a few examples of how we used our ideas to link all of our products together in some way. This was difficult at times as we wanted to follow the conventions of each product.
Film:
Here is a commentary explaining certain aspects that we found successful throughout our film.
Magazine:
Here is our magazine review. We have tried to follow the traditional house style of Empire Magazine, but changed the colour scheme to make it more original to us. We have tried to use similar feature like a pull out quote, a tagline, an image from the film and a look closer box over the image. We also believe that the actual review was quite successful informing our target audience about the film but not too much that they don't know the full narrative of our short film. We are pleased with the way it looks and would happily print it out and give out to our target audience.
Poster:
We found that our poster was successful and follows the conventions of movie posters well, although it is original for our company. The theme of religion, and unknown identity is reflected through our movie poster. The girl praying in the window is in silhouette like in our media film, but also represents identity. The red outline of the cross works well to highlight the crucifix and the belfry of a church. The credits are the normal conventions of a film poster and we have tried to stick to the more traditional credits found on any film poster. We have a different font for the "coming soon" as it is not directly linked to our film.
Overall we believe we have made a successful brand identity and that all of our media products use, subvert and challenge the conventions, but also link well to each other.
No comments:
Post a Comment