Target Audience

As a group we have come up with the idea of a  is a religious thriller, it has been necessary to research what type of audience we are going to attract. Using examples from successful films of that genre (The Last Exorcism, The Devil's Advocate, The Rapture) it would seem as though our audience would be almost anybody between the ages of 18 to 55, due to the high action/suspense of thriller films drawing in the younger audience (18 - 25), and same goes for the over 25's, except for religious members of the community, the obvious pull would be for the theme.

A model member of our target audience is "Shelly." Shelly is 21 years old, an adrenaline-junkie, and enjoys watching movies with her boyfriend. She recently began work as a banking and financing accountant at a HSBC branch, nearby her small rented apartment where she lives with her boyfriend, who also works standard hours. Having recently graduated from the University of Bristol, Shelly has quite a lot of student loans to pay, and can therefore not afford to regularly go to the cinema to see box office hits. Instead, she watches B movies and online Shorts, which she can either watch for little or no cost. She is a regular to sites like YouTube, Vimeo, and Dailymotion, where she often comes across Short movies not unlike those by Gamble Studios (our group).

"Shelly"

Our actual target audience encompasses the above, though more specifically the 20 - 25 year olds, as they represent the main bulk of cinema-goers and YouTube users (the site from which we will launch our short, due to it being the most used video sharing site worldwide). This is proved in the report below:

http://www.sysomos.com/reports/video/  

Pearl & Dean 

Pearl and Dean is a advertising company linked with cinema companies across the UK and Ireland. They are a contractor that advertise specific products with certain films. For example they would advertise make up brands or hair products before a traditional chick flick. For our film they could advertise new technology, gadgets, phone companies and cinema deals.

We have researched into the company of Pearl and Dean to help guide us to assign an appropriate target audience range for our main product. We will look closely at age, gender and class to do this. 

Classifications of social class normally uses this scale: 

Doubt: 

As you an see from the table, there was a higher percent of people aged between 15-24 years old, closely followed by 25-34 year olds. This shows that this film is more appropriate for that specific age range. Secondly, we have the percent for gender, for the film Doubt just over half of the audience we re women, however there wasn't a large difference in gender therefore this film could be gender neutral. A for class, it was more likely for people within the lower middle class. 

Carrie: 

Again we can see that the most popular age group that is attracted to the genre or theme of the film. Here over 50% o the audience was aged between 15 and 24. The gender percent was equal and lower working class people were most likely to go and see the film. This information is an estimate of who the target audience will be for the new film of Carrie that is been released in November 2013. 

After looking closely at the target audience profiles from these existing films we have decided that we have chosen a suitable target audience for our film.